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What is a Pixel?
n : (computer science) the smallest discrete component of an image or picture on a CRT screen (usually a colored dot); "the greater the number of pixels per inch the greater the resolution"
What is Pixel Advertising ?
Pixel advertising is the term given to visual advertisements on the web which have their cost calculated dependent on the number of pixels which they occupy.
Pixel advertising gained popularity in the last quarter of 2005 when British student Alex Tew created a website named The Million Dollar Homepage, and solicited advertisers to buy ad space measured in pixels on the homepage.
The price was set at $1 USD per pixel, and there were 1 million pixels of space available. In approximately five months all of the ad space was sold and Tew had made over one million dollars. (*this has subsequently proved to be a myth - see below)
This made news worldwide and gained public and business interest in pixel advertising.
The pixels are usually available in 100-pixel 'blocks' (each measuring
10x10 pixels). You will see most homepages divided into 10,000 of these
100-pixel blocks (= 1,000,000 pixels). The reason for selling them in
100-pixel blocks is because anything smaller would be too small to display
What is The Pixel Wars about ?
The Pixel Wars web site aim is to provide a directory of every single pixel advertising web site, regardless of its origin.
Ripefruit Media purchased The Pixel Wars web site in June 2007 and it continues to generate a steady revenue stream.
As the originators of this web site predicted... there is a real pixel war going on!. The hype about this internet phenomenon is growing incredibly fast, so much so that in 2009 we continue to receive hundreds of new pixel pages every week.
Is Pixel Advertising a CON ?
In many cases, the only people getting rich from pixel advertising are the software sellers!
Why, because people are greedy! They rush into settting up a pixel advertising web site without careful thought and planning. The poorly constructed pixel advertising web sites fail to generate traffic and without traffic they die.
Yes! We sell the software that enables you to set-up and install a fully functional Pixel Advertising web site.
Pixel Advertising Background
After buying The Pixel Wars web site in 2007, we became interested in the pixel advertising phenomenon. Like most poeple at that time, we had heard of Alex Tew's highly successful MDH but apart from that, we would admit to not knowing much else. But what did surprise us, was how quickly we jumped on the Pixel Advertising train to stardom and success.
What we first noticed during our job of reviewing pixel advertising web sites for The Pixel Wars Advertising Directory was how few 'real' paid advertisers we were seeing on the web sites we were visiting.
At first we put this down to the fact that they were "new" web sites but after clearing up the backlog, we started reviewing web sites that had been in the directory for some time, and thats when realised that only a few had legitimate paid adverts.
Many of the web sites that did have pixel adverts, on closer inspection were 'self-promo ads', 'own site advertising' or advertising friends web sites.
Without doubt Alex Tew's million dollar success was more to do with good marketing, and internet industry bent of the next new thing and thoughtless people hearing the shout of 'GOLD'.
So, who is making money from Pixel Advertising? The answer to this question is easy... software suppliers: sellers of the scripts to set-up your own Pixel Advertising web site. These scripts make it possible for people with little knowledge or skill, to implement a pixel ad system on their website. This has sparked the growth of thousands of pixel websites worldwide.
We are not saying pixel advertising cannot be profitable, but we do emphasize.. do your research first. Have a plan!
We make no apologies for continuing to sell our software. We sell a lot of software. Its good software. If you have a plan, an idea of how you can get advertisers to your Pixel Advertising web site then Click here to view more about The Pixel Wars Software.
Enjoy The Pixel Wars